NCPCR seeks removal of misleading labels on Bournvita
The Hindu
The NCPCR said it has received a complaint wherein it was informed that Bournvita contains high percentage of sugar and contents or substances which may have a harmful impact on the health of children
The National Commission for Protection of Child Rights has asked Mondelez International India, which manufactures Bournvita, to review and withdraw all “misleading” advertisements, packaging and labels on its product.
In a letter to the President of Mondelez International India, the NCPCR said it has received a complaint wherein it was informed that Bournvita, which promotes itself as a health powder or health drink, contains high percentage of sugar and contents or substances which may have a harmful impact on the health of children.
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“The Commission in this regard observes that the product manufactured by your company is misleading the customers through its product packaging and advertisements. Further, your product’s labeling and packaging also fails to acknowledge the correct information regarding the contents used in the product — Bournvita,” the letter dated April 21 said.
It further said that the product also fails to display mandatory disclosures in line with the guidelines and regulations of FSSAI and the Consumer Protection Act.
Quoting sections of a notification issued by FSSAI on Food Safety Standards (Labelling and Display), the commission said that the product in question does not “prima facie” adhere to rules regarding display of method of preparation and number of portions to be served when it is related to the health benefits claimed.
It also said that the product has no disclaimer or warning stating the harmful effect in consumption of such mixture or formula on children which is prima facie observed to be a violation of Consumer Protection Act 2019.
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