LinkedIn testing paid virtual events, will charge users for hosting events

The platform noted that twenty-one million people attended one of the platform’s events in 2020. LinkedIn has also added live video streaming to help virtual event hosts on the platform.

LinkedIn is testing a new feature where it could allow users to charge for hosting virtual events on the platform. The idea will work as a revenue for the platform's users as well as the platform. As of now, the test involves a small number of users and the company has not decided if the company would roll it out more broadly.

“We continue to learn from member and customer feedback and test new ways to improve the experience,” LinkedIn said in the statement. “As part of this, we are exploring options for payment in the Events product based on feedback from event organizers.” LinkedIn first introduced event planning back in 2018 and it saw a participation surge during the pandemic.