Kiran Rao on where India stands with original content for kids

The producer-director discusses why she feels children gravitate towards western content today

As a parent of a 12-year-old, Kiran Rao says she is often introduced to content and themes that are most unexpected. “But these have helped revise my opinion of what is considered ‘viewing entertainment for kids’ globally, in India, and among parent groups,” shares the Mumbai-based film director and producer at Aamir Khan Productions. Kiran, who has produced films like Taare Zameen Par (2007) and Dangal (2016), was the chairperson of the Mumbai Academy of Moving Image’s (MAMI) board of trustees — which organises the annual Jio MAMI Mumbai Film Festival — from 2015 to 2019. Currently in post production for a feature film that she’s directed, Kiran is also working on toolkits to help make kids aware of safe online behaviour. Edited excerpts from an interview:

I have spent a good deal of time with 9-11 year old boys in Mumbai, and my observations — based on personal interaction with this small urban subset — are that that they primarily watch Hollywood franchise movies [Marvel, DC and the like], Japanese or Pixar animation, and shows on Netflix or Disney. They rarely watch any Indian movies — perhaps because there isn’t much being made for the tween age group that actually appeals to them. They have become accustomed to a visual aesthetic and storytelling style that is largely influenced by Hollywood, gaming [Pokemon, Minecraft, Fortnite, Roblox, Brawl Stars, etc] and anime series.

I see my son and his close friends gravitating towards content with humour and action. My son watches a lot of videos on YouTube, which I was extremely opposed to earlier. YouTube — unlike YouTube Kids — has content that children could inadvertently chance upon which we might find objectionable or even dangerous for their age group. But, despite the pitfalls, I have since changed my mind, as my son watches a lot of what we could call ‘edu-tainment’ videos, like those by Mark Rober, ZHC or Joseph at Joseph’s Machines, which use the STEAM fields to experiment with and create art or objects.

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He watches sports YouTubers to learn techniques and tips, like F2Freestylers [football by Billy and Jezza] or Storror [the parkour collective]. An Indian channel they watch that posts funny sketches is Slayypoint, but other than that not much by way of Indian content. Younger kids do love watching other children doing things online, such as unboxing and playing with toys or games [ Ryan’s World had 32.5 million subscribers last I checked]. Some of the better shows my son watches or used to watch are Wild Kratts, Mr Peabody and Sherman, and Storybots.

The statistics of the prevalence of, and the terrifying rise in consumption of, CSAM [Child Sexual Abuse Material] material in India is beyond shocking. Our children are definitely not safe online, and we do not have measures in place to educate children between the ages of four and 15 about the dangers of their activities online [like grooming through gaming platforms, for instance]. Big Tech is certainly not doing enough, and a lot of this comes from the double-edged sword of privacy that apparently prevents them from gathering information about individual user activity. For parents and caregivers, the task of protecting kids without hovering or policing them is quite complex. But it is imperative that we do this. A group of us are working towards making toolkits — for different age groups — which parents or educators can use to make children aware of safe online behaviour and the pitfalls of the internet.

I have just started working on them; I am still meeting people who work in the field and collecting information. I think they should be like a checklist, super simple for kids to remember and apply.