Is this lingerie or mangalsutra ad: Sabyasachi trolled brutally over latest viral jewellery campaign

Celebrity designer Sabyasachi, who recently launched his jewellery campaign 'The Royal Bengal Mangalsutra', has been facing backlash as models promoting the collections posed in intimate apparel wearing a mangalsutra. The promotional advertisement features heterosexual and same-sex couples posing for pictures.

New Delhi: Celebrity designer Sabyasachi Mukherjee has been receiving a lot of backlash for his latest jewellery ad campaign that features same-sex and heterosexual couples. The noted designer has been brutally trolled after pictures of his latest jewellery campaign feature models in intimate apparel wearing a mangalsutra, a piece of jewellery worn by married Indian women.

Sabyasachi launched his new collection titled ‘Intimate Fine Jewellery’, and dropped a series of pictures featuring models flaunting the brand’s newly launched mangalsutras. The promotional ad featured heterosexual and same-sex couples posing for pictures wearing 'The Royal Bengal Mangalsutra', which is a part of the designer’s intimate jewellery collection. The models were dressed in intimate apparel wearing mangalsutra.

However, the campaign promoting the brand's mangalsutra did not go down well with a section of internet, who tagged the ad as 'obscene'. The users took to social media and expressed their dissatisfaction claiming that the ad has hurt the religious sentiments of Hindus and is an attack on their culture.