Instagram to focus on video content, will no longer remain a photo-sharing app

Instagram now wants to focus more on video content to be able to take on apps like YouTube and TikTok, which are currently dominating the video space.

Video content is becoming a thing on the Internet. With almost every social media app working towards prioritizing video content, soon there will be a dedicated video section in every app that you possibly in your phone. No, the apps have not confirmed this, but this could very well happen in the future. Instagram CEO Adam Mosseri too is not content with Instagram being just a photo-sharing app. The company now wants to focus more on video content to be able to take on apps like YouTube and TikTok, which are currently dominating the video space. Mosseri announced that Instagram will soon display full-screen, recommended videos in their feeds. Instagram had earlier introduced a TikTok-like application called Reels. It did not launch a standalone app like TikTok but Reels took major inspiration from TikTok. Incidentally, India was the first country to receive Reels because it had banned TikTok in the country around the same time due to national security reasons. But now Instagram wants to up its game in the video department. The app is now ready to experiment with full-screen videos. The videos will be recommended to users in their feeds.