Instagram, Facebook roll out new features to help creators earn money

The influencers or creators across social media platform will now get rewarded for the purchases they drive. 

Facebook has rolled out new tools to help creators on Instagram earn money. The social media giant announced that the creators can partner with companies, sell their own merchandise, earn money from their supporters and earn a portion of revenue from ads that run against their video content. The influencers or creators across social media platform will now get rewarded for the purchases they drive. “Today we’re announcing new ways to help creators make a living as they build their personal brands across our platforms.Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they work with or use Shops if they have their own product line. We want to give more creators access to our shopping tools and allow them to get rewarded for the purchases they drive,” Facebook said in a blog. Facebook said it would begin testing a native affiliate tool that would allow creators to discover new products. They can share the products with their followers and earn commissions for the purchases they drive. So when a user purchases an item that has been endorsed by a creator, they will help the creator earn money. However, it would be applicable only if the user clicks on the post where the company is tagged. The creators in return will get rewarded by the brands for helping them in selling their products.