Indian coffee steadily moving from commodity-led to quality, experience-driven market: Coffee Board
The Hindu
India’s coffee sector is steadily moving from a commodity-led approach to a quality and experience-driven market, said the coffee community here on Monday.
India’s coffee sector is steadily moving from a commodity-led approach to a quality and experience-driven market, said the coffee community here on Monday.
Addressing a media conference, Kurma Rao M., CEO and Secretary of the Coffee Board of India, said, “Indian coffee is gaining recognition for its quality and diversity.’’
Platforms such as the India International Coffee Festival (IICF) play an important role in connecting producers with markets, encouraging best practices, and supporting the long-term growth of both domestic consumption and exports, Mr. Rao observed.
He said the Speciality Coffee Association of India (SCAI) would host the IICF between February 12 and 14 in Bengaluru. It would be held in collaboration with the Coffee Board and Nescafé. This coffee exposition would gather the entire spectrum of India’s coffee ecosystems on a single platform, he added.
The 2026 edition of IICF would reflect the shift to a quality and experience-driven market with greater scale, deeper business engagement, and a stronger focus on showcasing the diversity and potential of Indian coffee across domestic and global markets, Hamsini Appadurai, president of SCAI, said.
According to industry captains, the festival, structured around a farm-to-cup framework, is expected to offer insights into the production, processing, roasting, and brewing of coffee through curated tastings, workshops, and cupping sessions.
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