India Couture Week: the sin of sameness
The Hindu
The recently-concluded India Couture Week with its luxurious settings and royal themes has thrown up important questions on why we aren’t diversifying and creating new markets
If there’s one thing that the video presentations at the recently-concluded India Couture Week said as one, it is that the designers have been thinking grand. From Falguni & Shane taking their collection to the Taj Mahal (a true feat, considering how famously inimical the babus at the ASI can be) to Gaurav Gupta’s Universal Love show shot at the Taj Falaknuma Palace in Hyderabad, this season was all about location, location, location. Shantanu & Nikhil shot their lineup, Oasis, at Suryagarh in Jaisalmer. Varun Bahl’s Memory / Mosaic came alive at the Andaz Aerocity and Anju Modi’s The Eternal Story unfolded at The Banyan Farm, both on the outskirts of the Capital. Rahul Mishra’s Kam-Khab had its outing at a 300-year-old haveli in Mandawa, Rajasthan. The fact that so many of India’s most creative minds thought of such locations at the same time is significant. Especially when travelling is, to put it mildly, a little more difficult than before. It mirrors what people have been feeling for a while. Stifled, caged. Designers chose to focus on the idea of travel as their backdrop specifically because such places now offer safe and luxurious locations and experiences, not to mention great wedding packages.More Related News