IIT Madras releases a music video on river conservation
The Hindu
A video launched on Earth Day by IIT Madras alumni combines ragas, eminent singers and a message
Rivers are exemplars of life. Indian culture popularly refers to water as amritham or nectar. But across the world, and closer home, rivers are under threat. Why are rivers so important? And what are we doing to protect them? To promote awareness on river conservation, the International Centre for Clean Water (ICCW), IIT Madras, has launched a six-minute music video. Released on Earth Day, April 22, as part of ICCW’s second anniversary celebrations, the music video showcases the beauty and might of rivers across the country as they originate from the mountains and flow through various landscapes. The video uploaded on the IIT Madras YouTube channel has already garnered more than 50,000 views and continues to draw people’s attention.More Related News