IIT Kanpur partners with MSME to transform toy industry with sustainable design like using 'flower leather'

IIT Kanpur's FIRST had partnered with MSME to transform the toy industry with special grants alongside IIT Kanpur's design programme.

IIT Kanpur’s business incubator FIRST has partnered with MSME to promote the creation of toy clusters with new-age designs, focus on sustainability and more.

FIRST, or Foundation for Innovation and Research in Science and Technology (also known by the brand name, SIIC IIT Kanpur) is working with the Ministry of Micro, Small and Medium Enterprises, Government of India to facilitate the MSME design scheme through this move.