IIM Lucknow invites applications for eighth cohort of its executive programme in data-driven product management
India Today
IIM Lucknow's eighth cohort of its 'Data Driven Product Management' programme is slated to begin on October 14th, 2022.
The Indian Institute of Management - Lucknow, one of India's leading and most reputed management institutes, invites applications for the eighth cohort of its Executive Programme in Data Driven Product Management. Developed in association with WileyNXT, Wiley's online executive education programme partner, IIM Lucknow's eighth cohort of its 'Data Driven Product Management' programme is slated to begin on October 14th, 2022.
The online executive learning programme is developed for professionals aiming to make a career in tech and data-focused product management.
According to a report by MicroStrategy, 94 percent of companies believe that data and analytics will be essential to the growth of their company and digital transformation. Another survey by Splunk showed that organisations that place a strategic emphasis on data tend to make better, faster decisions than their competitors. All these trends point to a surge in the adoption of data-driven processes and insights by businesses and organizations.
The 'Executive Program in Data Driven Product Management' is a seven-month long online certification programme suitable for professionals with one year of work experience, who are looking to gain industry-proven and data-driven expertise for accelerating career growth in product management.
Combining academic knowledge with the practical impact of data on product management, the innovative program equips learners with the knowledge to utilize efficient technology platforms, methodologies and tools in their bid to build and implement data-driven business strategies for managing and delivering successful products.
Further, Dr Rajeev Kumra, Professor, Marketing, IIM Lucknow, said, "At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data-driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills.
Dr Anirban Chakraborty, Associate Professor, Marketing, IIM Lucknow said, "In the post-covid world, digital is going to be a game changer. To keep up with the changes, one needs to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will only be possible through a data-driven strategy. Professionals interested in making a career in this domain will benefit greatly from our program."
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