IIM Bangalore researches find a way to influence household water conservation   

The Indian Institute of Management (IIM) Bangalore researchers conducted a multi-year study that used behavioural interventions alone to influence household water conservation that persists over the long term.

Researchers from the Indian Institute of Management Bangalore (IIMB) conducted a multi-year study, amongst the first anywhere in the world, that used behavioural interventions alone to influence household water conservation that persists over the long term. The research was conducted by Vivek, a recent PhD graduate, Deepak Malghan, Associate Professor of Public Policy, and Kanchan Mukherjee, Professor of Organizational Behaviour, and published earlier this month in the prestigious journal PNAS (Proceedings of the National Academy of Sciences of the United States of America).