Hyundai Motor India commences phase 5 of Be The Better Guy road safety campaign

The 'BeTheBetterGuy' road safety campaign aims to drive home the importance of safe driving habits, bringing about a positive change and making Indian roads safer for all users through innovative and engaging content across platforms..

Hyundai Motor India Ltd., the country’s first smart mobility solutions provider, and the largest exporter since inception, announced the launch of the 5th edition of its #BeTheBetterGuy road safety campaign. The campaign aims to drive home the importance of safe driving habits, bring about a positive change, and make Indian roads safer for all users through innovative and engaging content across platforms. Resonating with Hyundai’s global vision of ‘Progress for Humanity’, Hyundai Motor India has been at the forefront of creating a meaningful and emotional connection with its customers and other stakeholders as Road Safety has always been a core focus area for the company.

SS Kim, MD & CEO, Hyundai Motor India Ltd., said, “Transcending the boundaries for a sustainable social environment, #BeTheBetterGuy is one such meaningful road safety campaign that goes ‘Beyond Mobility’ to sensitize the youth about the benefits of practicing safe driving habits and making Indian roads safer. As a responsible and caring brand, Hyundai aims to create awareness about road safety and make the millennials and Gen-Z socially responsible and highlight the importance of traffic rules.