Hyderabad’s techie Kishore Indukuri shifted gears to supplying adulterant-free milk

Sid’s Farm, founded by US-returned engineer Kishore Indukuri, provides pure, healthy milk to over 20,000 customers daily in Hyderabad.

Sid’s Farm has its genesis in the entrepreneurial dream of Kishore Indukuri, a US-returned engineer, but evolved to ensure the well-being of the community.

As a youngster, Kishore had achieved what every other Telugu boy dreams of — entering an IIT (Indian Institute of Technology) and building a career in the USA. Eventually, this IIT Kharagpur and University of Massachusetts alumnus had a six-year stint at Intel Corporation in USA, by which time he began visualising his weekends as an entrepreneur reading a book under a tree.

Reality, however, had other plans for him. In 2013, he returned to Hyderabad, keen to start his entrepreneurial venture. He explored a few ideas and saw a huge opportunity in Hyderabad’s dearth of pure and unadulterated milk. That is when he established Sid’s Farm; that put paid to his plans to read books, forget about sitting under a tree.

From Intel to milking

Why would an engineer want to become a doodhwala (milkman)? It was a romantic dream in the beginning, laughs Kishore. Back then his only target was to invest his savings and make enough money to lead a laidback, cushy life. “I said to myself, I just need a certain amount and we will run the business. It was like a promise to our son Siddhartha that we will produce the best milk possible and deliver the same to our customers. Hence Sid’s Farm.”

Even as Sid’s Farm was being conceived, Kishore had a small education facility, as a side hustle. “I conducted education workshops in engineering colleges. We would dismantle a bike and put it back. In engineering colleges, students are not given hands-on training, so that’s where I stepped in. In an electrical engineering course, no one opens a chip. If we take a polishing paper and grind one side of a chip, we can see the circuit. I did all this in an intuitive class.”

Finally, Kishore had to take a call, on the education workshops or the farm. “I chose the dairy business even though it was riddled with hurdles. It needed me.”