How Rajinikanth’s voice note inspired Soundarya to launch a social media platform
The Hindu
Soundarya Rajinikanth has kickstarted a voice-based social media platform called Hoote
On December 12 last year, when Superstar Rajinikanth wanted to tweet about his political entry, he was unsure about how to phrase it. From the sets of Annaatthe, which he was shooting for at that time, he sent a voice note to his daughter, Soundarya Rajinikanth.
She heard the recording with interest. It was a voice she had heard since childhood, but that particular recording sparked a business idea: of a voice-based social media platform.
Subsequently, she discussed the concept with a friend (Sunny Pokala of Amptech Technologies) to set up the technological background for it. Today, the duo’s brainchild, called Hoote, is available in 15 native Indian languages and 10 international languages. Users can post 60-second live voice recordings or upload a recorded voice on the app.