How Beyoncé hair care line grew in its first two years. See its top moments
USA TODAY
Beyoncé's Cécred hair care line celebrates its two-year anniversary, marking milestones from its launch to viral products and Ulta Beauty expansion.
Beyoncé Knowles-Carter released her Cécred hair care line two years ago today, and it has since become a reputable force in the beauty world.
Cécred launched in February 2024 with a focus on all hair types and textures. Beyoncé first teased the business venture in May 2023 in an Instagram post about growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. "I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
On the brand’s two-year anniversary, we’re looking back at the milestones and evolution since its debut.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
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