How are dating apps turning on AI for their users? Premium

Whether your dating app of choice is the fast-paced Tinder, the relatively more conscious Hinge, the women-centric Bumble, or even a traditional Indian matrimony platform, all these apps have made AI a core part of their product

New York City Mayor Zohran Mamdani recently gave a leg up to dating apps when he announced that he met his spouse Rama Duwaji on the dating platform Hinge. Soon enough, several users of the Match Group-owned dating app, even in India, said they were looking for their own Zohran Mamdani-style match ‘made in heaven’. Hinge, unlike its sibling app Tinder, seeks to foster slower, thoughtful, and meaningful connections, based on its advertising.

Whether your dating app of choice is the fast-paced Tinder, the relatively more conscious Hinge, the women-centric Bumble, or even a traditional Indian matrimony platform, all these apps have made AI a core part of their product to help users find compatible partners.

Over the past few years, to help users overcome “swiping fatigue” post the COVID-19 pandemic, dating apps have been deploying AI to both improve the overall user experience and help shy users kickstart conversations. These companies see Gen AI as a tool to make digital dating feel more comfortable, personalised, and interesting.

For example, the Match Group in its Q3 report for the third quarter ended September 30, 2025, outlined an AI-powered feature called Chemistry that can look at users’ device photos to understand them better.

“Powered by AI, this Interactive Matching feature, now known as Chemistry, is a major pillar of Tinder’s upcoming 2026 product experience. It gets to know users through interactive questions and, with permission, learns from their camera roll to better understand their interests and personality. Using deep learning, Chemistry combats “swipe fatigue” by surfacing a few highly relevant profiles each day, driving more compatible matches and engaging conversations,” the company said, adding that “Chemistry” was live in New Zealand and Australia, and that there were plans to expand the feature to more countries in the coming months.

But such features clearly show a lopsided approach where the user has to provide more personal information to the platform.