Here's how many people really watched Bad Bunny's halftime show
USA TODAY
Bad Bunny, who performed at the Super Bowl halftime show in February, set a new record after global viewership numbers were tallied.
Bad Bunny made music history with his Super Bowl halftime show performance, and now he has the hard facts to back it up.
The reggaeton superstar, who headlined Apple Music's Super Bowl LX Halftime Show in February, set a new record after global viewership numbers were tallied, Roc Nation announced in a press release on Monday, March 2.
According to the Jay-Z-run entertainment company, which oversees the halftime show, Bad Bunny's halftime performance brought in 4.157 billion views globally within 24 hours. The viewership figure includes global and U.S. broadcast, YouTube and digital properties.
The singer's Feb. 8 halftime show averaged 128.2 million viewers in the U.S., NBC Sports previously reported, trailing behind Kendrick Lamar's 2025 performance. But with the global viewership total, Bad Bunny now has the most-watched halftime show performance of all time, per Roc Nation.
Bad Bunny's performance, which included various homages to Puerto Rican culture and guest appearances from Lady Gaga and Ricky Martin, offered an "invigorating" presentation, USA TODAY music critic Melissa Ruggieri previously wrote.
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