Having a fruitful time during pandemic

Young entrepreneurs turn crisis into opportunity

When the pandemic-induced lockdown was declared last March, two young entrepreneurs running mango orchards at Muthalamada in Palakkad were left staring at a crisis of sorts. With the movement of their product beyond the borders no longer an option, they had to forego their clients predominantly from Mumbai and Delhi and look for new clientèle for the highly perishable goods. Thus was born the idea of marketing it within the State with the help of social media. “We publicised our mango varieties initially through Instagram, which was done mostly as status. As we found the response encouraging, we started an Instagram page,” said Amal Eldhose, who is doing MBA.