Grocery an opp to connect with another 200-300 mn people in India: Flipkart

Flipkart aims to add 200-300 mn customers through grocery

E-grocery is an opportunity to reach the next 200-300 million Indian consumers at their door step, said Walmart-owned Flipkart. The company said it considered grocery as the `next big frontier’ for online shopping in the country and would continue to leverage its existing overall customer base to grow the e-grocery segment. ``E-grocery offers an opportunity to connect with the next 200-300 million consumers at their door step. Flipkart has seen a 3X increase in grocery orders in the last six months. We have also witnessed increased demand for groceries from tier 2 cities,’’ said the company in response to a query from The Hindu.