Google exec slams Apple for promoting iMessage, says it breaks messaging standards

Apple is yet to accept the RCS messaging protocol for its devices. A top Google executive has highlighted how Apple's refusal to do so is leading to discrimination and bullying among young smartphone users.

Google has long struggled to catch up with the popularity of Apple's iMessage on its own Android operating system. The hype around it never seems to die down though, partly due to the exclusivity that the younger audience of the messaging system maintains. A top Google executive has now blamed Apple for banking on unethical means for this lock-in system.

In a recent tweet, Google vice president for Android, Hiroshi Lockheimer pointed a finger at Apple for relying on "peer pressure and bullying" for the wide dominance of its iMessage among teens. The tweet comes in a response to a recent story by the Wall Street Journal (WSJ) that mentions Apple iMessage to be the dominant service of its kind.