From reaping riches to facing challenges, horticulture switch leaves ryots in a fix

The growth story of horticultural crop cultivation in the Rajampeta region of Annamayya district inspired many professionals, including those from the software industry, to take up farming. The semi-arid Rayalaseema climate, red sandy loam soils, and ancient tank-based irrigation systems helped farmers – who once relied on rain-fed crops like groundnut and pulses – gradually shift to fruit-bearing trees and vegetables. However, drastic weather changes, recurring crop diseases, and a lack of marketing facilities and government support have left many in distress.