Facebook starts expanding Shops to WhatsApp, Marketplace

Facebook has noted it would, in the coming months, test an artificial intelligence tool called 'visual search' so users shopping on its photo-sharing site Instagram can click on items and find similar products in Shops.

Facebook has started expanding its Shops feature to messaging app WhatsApp and to Facebook Marketplace as the company looks at making changes to its commerce tools. The feature is being expanded in some parts of the United States as of now and the company is likely to expand it to other countries. Facebook Chief Executive Officer (CEO) Mark Zuckerberg said it would also introduce personalised ads in its Shops service based on users’ shopping behaviour. The social media giant launched Shops last year as a way for people to find and buy products on Facebook and Instagram. Facebook noted that it has more than 300 million monthly Shops visitors and about 1.2 million monthly active Shops.