Facebook CEO Mark Zuckerberg says 50 per cent people spending time on platform watch videos

Earlier this month, Zuckerberg announced that Facebook will invest $1 billion in creators by the end of 2022 and that it would fund programs, creator funds, and other monetisation programs to boost all stripes of creators on its platforms.

People spending time on social media directed their time watching short videos on the platforms. The presumption holds true as Facebook CEO Mark Zuckerberg during an earnings call said that video accounts for almost half of all time spent on Facebook while Reels is the largest contributor to engagement growth on Instagram. Even though the Facebook CEO did not mention the stats around this trend, it can be presumed that the platform’s growing popularity and the social media giant’s attempt to invest in creators is pushing more users to spend time creating or watching videos on the platform.