Creativity in diversity: Why awareness on Indian folk art is needed
The Hindu
Purva, an ongoing exhibition in Bengaluru, shines a spotlight on varied Indian folk art
Gond, Pichwai, Kalighat and Phad might be dying art forms from different parts of India, but the efforts of a handful of connoisseurs are bringing their beauty to the masses. Purva, an exhibition of Indian folk art organised by Art & Beyond, is currently underway in Bengaluru.
Founded eight years ago by Sadhna Menon and Survika Chowdhary Bhalotia, Art & Beyond serves as a conduit between creator and collector; the exhibition seeks to strip the snobbery surrounding art and showcase traditional Indian art in a manner that makes it accessible to everyone.
“We are trying to create a sustainability within the artists’ communities. While many are brilliantly talented, they lack the acumen or opportunity to promote their work,” says Sadhna Menon, adding, “At the same time, we are trying to break the intimidation associated with art, encouraging people to enjoy and appreciate the artwork even if they don’t buy the pieces.”