Citroen's new logo to debut on a concept model later this month

Citroen's new logo is complemented by a fresh corporate brand identity programme.

Citroen on Tuesday revealed a fresh logo that will debut on a concept model later this month. The new logo reinterprets the original 1919 oval and is the 10th evolution in the French carmaker's 103-year history. From mid-2023, all Citroen models and concepts will showcase the new logo.

"The new look reinterprets the original logo first adopted by founder Andre Citroen, inspired by the success of his first metalworking company producing chevron-shaped 'herringbone' gear systems. The familiar and technical 'deux chevrons' reference has remained at the heart of Citroen's identity ever since," the company said in an official statement.

"The elegant new emblem signposts the brand's transition and evolution, and will debut at the end of September on a significant conceptual Citroen family vehicle. Versions of it will then progressively enhance future Citroen production and concept vehicles from mid-2023 on," it added.

Citroen said that the prominent, enhanced vertical oval will introduce a new direction in design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroen models.

The new logo is complemented by a fresh corporate brand identity programme and the appearance of a new brand signature, which promises "Nothing Moves Us Like Citroen".

"As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroen to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience, particularly going electric, is more affordable, comfortable and enjoyable whatever their wants and needs," said Vincent Cobee, CEO, Citroen.

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