Chandigarh-based Colored Rims woos the gifting market with its personalised nesting dolls
The Hindu
The startup launched by three friends, Manjeet Singh, Shreya Gupta and Shruti Chauhan, has handmade home decor and utility kitchenware, apart from the dolls
Personalised gifting has its magic. Manjeet Singh, Shreya Gupta and Shruti Chauhan, founders of Chandigarh-based startup Colored Rims, are making waves with their hand-painted, personalised nesting dolls.
Colored Rims has been into handmade home décor and kitchenware since 2016. Nesting dolls made it into their catalogue post COVID-19. “Although we had started the concept before the pandemic, calling it ‘Families of India’, it was just a family of three or four, representing different regions of the country, such as Patel Family, Singh Family, Subramanyam Family, Khan Family… We had sent the stocks to some online stores before the lockdown. When the markets opened last October-November they went live with these dolls and there was an overwhelming response from customers,” Shreya says.
During the lockdown, they mulled over giving the dolls a personal touch. “It was a phase when we found support in families and friends. Also a time when business ventures had to reinvent and rethink their strategies, we came up with the idea of personalised dolls. Our first customers were families who had lost loved ones to the pandemic,” she adds.