BRICS media groups look to boost synergy amid new challenges

Initiatives include joint training of journalists and exploring the application of new technologies.

Prominent media groups from the BRICS (Brazil, Russia, India, China and South Africa) countries on Friday committed to stepping up dialogue and finding ways to generate strong synergies as they confront new common challenges, from the COVID-19 pandemic to the impact of Russia’s invasion of Ukraine.

An action plan released following the Fifth BRICS Media Forum “committed to supporting and facilitating” BRICS media organisations through a range of initiatives, from joint training of journalists to exploring the application of new technologies, such as smart content production, smart broadcasting, satellite news, and AI anchors.

The Forum was established in 2015 by media organisations from the five countries, including The Hindu, Brazil’s CMA Group, Russia’s Sputnik, China’s Xinhua and South Africa’s Independent Media. 

China is the BRICS chair this year, with President Xi Jinping last month hosting the 14th BRICS leaders summit virtually, which was attended by Prime Minister Narendra Modi, Russian President Vladimir Putin and other BRICS leaders. Xinhua, which hosted the media forum this year, said Friday’s virtual gathering was attended by nearly 300 representatives of over 170 media organisations from 73 developing countries.

N. Ram, a member of the Presidium of the BRICS Media Forum representing The Hindu and Director, The Hindu Publishing Group, told the forum it was “our common understanding that this is a new period of turbulence as well as of transformation.” 

“It is a time of unprecedented changes and of the evolution of a pandemic that has wreaked havoc, on many fronts, on an unaccustomed global scale but may be reaching an end, so much so that we can hopefully begin soon to address a post-pandemic situation,” he said. “In this pursuit, the BRICS Partnership, which has been forged through 14 BRICS Summits held since June 2009, represents a highly positive force with a special part to play.”

He pointed to the recently held BRICS International Journalism Online Training Programme, conducted over three months, as an example of practical cooperation that brought in experienced journalists and scholars from the five BRICS countries to give lectures supplemented by assignments to 25 trainees drawn from these countries.