Brand VickTrina: What Katrina Kaif-Vicky Kaushal wedding means for ad world

Big brands will look forward to partnering Katrina Kaif and Vicky Kaushal as they gear up to become the new power couple in Bollywood.

Actors Katrina Kaif and Vicky Kaushal are set to become the new power couple on the block after their wedding on Thursday, December 9. They will tie the knot at Six Senses Resort, Fort Barwara in Sawai Madhopur, Rajasthan, in what is going to be a grand affair.

The duo will join the likes of Ranveer Singh-Deepika Padukone, Virat Kohli-Anushka Sharma, Saif Ali Khan-Kareena Kapoor among other celebrity couples in India. If there is one trait that all these power couples have in common, it is their impressive brand value.