Bollywood losing its sheen? Google Trends data indicate just that

India Today Data Intelligence Unit (DIU) analysed Google Trends data for the last ten years to take a closer look at the changing preference of digital audiences. 

Bollywood, cricket, elections, jobs and education are among the most popular topics of interest for Indians. Even year-end Google Trends data for the decade indicates the same. But is the pecking order and preference changing lately?

India Today Data Intelligence Unit (DIU) analysed Google Trends data for the last ten years to take a closer look at the changing preference of digital audiences.