boAt top true wireless brand in India in Q2, OnePlus, Realme, and Noise among top five, reveals Counterpoint

boAt enjoys the largest market share in the TWS market in India. boAt witnessed a 426% year-on-year growth to capture 37% of the Indian TWS market with their affordable offerings and improved features.

boAt, the homegrown True Wireless Stereo (TWS) brand has the largest market share in the TWS market in India. The TWS market in India experienced a huge 68% year-on-year growth in the second quarter of 2021 according to the latest research from Counterpoint’s IoT Service which states that the growth was driven by new launches in the affordable price segment along with improved features. boAt witnessed the steepest 426% year-on-year growth and enjoys a 37% market share of the total shipments. The second and third spot respectively was taken by OnePlus and Realme. Both the brands have a market share of 12% and 10%, respectively. The popularity of Buds Z has also helped OnePlus capture the second spot in the growing market.