BBC gives Mastodon a try for six months
The Hindu
BBC is giving the decentralised social media platform Mastodon and the “fediverse” a try for six months.
BBC is giving the decentralised social media platform Mastodon a try in order to build its presence in the “fediverse” and better understand how much effort it would require to use the platform often seen as an alternative to Twitter.
Mastodon has a system of servers which people can join or run themselves. The BBC Research and Development team is administering the news company’s Mastodon presence and there are accounts for its portals such as Radio 4 and 5 Live.
BBC said its Mastodon server was an “experiment” and that after six months, the company would assess the value received from its initiative, and the work required for daily operations.
“We’re learning as we go, and we’ll write about what we discover in the hope that it might be useful for others,” said BBC on its social.bbc “instance,” adding that it would continue to post news content on other channels as well.
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BBC noted that Mastodon had about two million active monthly users.
While the decentralised social media platform attracted around a million users soon after Elon Musk bought Twitter in 2022, these numbers quickly fell as users found the fediverse system complicated.
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