As Cadillac races to first F1 season, insiders advise patience for U.S. fans
CBSN
Cadillac has become the first American auto giant to step into the fiercely competitive world of Formula One with a dedicated team. The storied U.S. brand unveiled the official team livery for its inaugural 2026 season during the Super Bowl Sunday night. In:
Cadillac has become the first American auto giant to step into the fiercely competitive world of Formula One with a dedicated team. The storied U.S. brand unveiled the official team livery for its inaugural 2026 season during the Super Bowl Sunday night.
The Super Bowl ad, which aired during the fourth quarter, shows the black and white livery. It features part of President John F. Kennedy's 1962 speech in which he said, "We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard."
"That challenge is one that we are willing to accept ... and one which we intend to win," the edited speech said in the ad. The short feature closed out with the phrase: "THE MISSION BEGINS."
Leading Cadillac's effort is team principal Graeme Lowdon, who's built the team from the ground up, including new facilities in Indiana, the home of Indycar; North Carolina, the home of NASCAR; and Silverstone, England, the home of F1.
Speaking with CBS before the livery reveal, Lowdon called the road to get Cadillac into the F1 game "lengthy, with lots of twists and turns."
The story of America can be told through the lyrics of folk music – songs of the Great Depression, the civil rights era, and the social revolutions of the 1960s. As folk singer Pete Seeger put it in 1967, "A song isn't a speech; a song is not an editorial. If a song tries to be an editorial or a speech, often it fails as a song. The best songs tell a story, paint a picture, and leave the conclusion up actually to the listener."