Apple will allow app developers to accept payments outside App Store 

Apple has finally agreed to allow app developers to accept payments outside the app store and interact directly with customers about the in-app purchases.

Apple has finally let go of its stringent App Store rules. Following a much public brawl with Epic Games, Apple has agreed to allow app developers to accept payments outside the app store and interact directly with customers about the in-app purchases. The company announced that it had reached a settlement on a class-action lawsuit filed by small developers. Apple said that it would make changes to its App Store rules and offer funds to small developers. As per previous App Store guidelines, a developer was not allowed to side-step Apple’s payment systems. Failing to comply with Apple’s payment guidelines, led to the removal of the app from the App Store. “The agreement clarifies that developers can share purchase options with users outside their iOS app; expands the price points developers can offer for subscriptions, in-app purchases, and paid apps; and establishes a new fund to assist qualifying US developers. The updates constitute the latest chapter of Apple’s longstanding efforts to evolve the App Store into an even better marketplace for users and developers alike,” Apple said in a statement.