Apple’s ‘Peek Performance’ is all about its Silicon lineup

Apple has announced M1 Ultra chipset for its desktops. The company claims it to be the most powerful chip for personal computers.

Apple CEO Tim Cook kicked off the company’s first event for the year on Tuesday. In under an hour, he showcased the iPhone maker’s integration efforts by putting its M1 chip sets at the core of all the devices it sells.

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The Cupertino-based company announced its most awaited budget phone, the new iPhone SE, which is 5G compatible and comes with the A15 bionic processor. The company claimed that users can get a comparable experience similar to its iPhone 13 devices in these smaller new devices.

Then, its new desktop, the Mac Studio, which looks like the Mac Mini on the outside, got the M1 Max processor and the M1 Ultra chip. The company claims the desktop to be faster than its top-of-the-line Mac Pro. The device is aimed at creative professionals.

Beyond the new iPhone SE and Mac Studio, Apple also revamped its iPad Air with the M1 processor. Here are the details on Apple’s top announcements on March 8.

iPhone SE with A15 Bionic chip

Apple launched the new iPhone SE that comes with a 4.7-inch display, which features the A15 Bionic, and is 5G compatible. It offers a better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photographic Styles, and Deep Fusion.