Apple Glasses effect? Google may be working on own AR smart glasses

Google may be working on a next-generation set of glasses that will support augmented reality, only to counter the rumoured Apple Glasses expected in 2022.

Apple is making some serious inroads in establishing itself as an AR company by reportedly hiring key people from Meta. But while the first implementation of Apple’s AR technology is expected sometime in 2022 in the form of AR Glasses, Google is upping the ante with its new project. According to a report, Google is working on a new set of smart glasses that will work using augmented reality.

The New York Times has reported that Google is “nurturing a new project”, which is AR-based smart glasses. The project may have begun after Google’s last year acquisition of North, a company dealing in human computer interfaces and smart glasses. While North had to pull its Focals 1.0 glasses from the market and cancel the Focal 2.0 glasses before the acquisition, the engineers who worked on them enthusiastically joined Google to work on Pixel, Nest, and other hardware.