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Angelina Jolie tackles fast fashion with creative collective venture aimed at "breathing new life" into used materials

Angelina Jolie tackles fast fashion with creative collective venture aimed at "breathing new life" into used materials

CBSN
Friday, May 19, 2023 03:44:28 PM UTC

Billions of pounds of textiles, mostly clothes, end up in landfills every year in the U.S. alone, an amount that has only increased since the '60s. Now, actress and humanitarian Angelina Jolie is starting a new company aiming to help reduce waste. 

Jolie announced on Instagram that she has launched a new fashion collective called Atelier Jolie, which she says is "a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world." 

According to a letter from Jolie on the company's website, only "leftover, quality vintage material and deadstock," will be used to help "repair or upcycle" clothing items. This process, she says, allows for "breathing new life into what could have been thrown away." 

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