Amazon ropes in actor Chris Hemsworth for AI ad in Super Bowl stunt as workers balk
The Hindu
Chris Hemsworth, 42, was given an Amazon email address and the additional role of bar raiser, a high-profile internal designation for corporate employees who help with hiring across the company.
Now reporting to Amazon CEO Andy Jassy: Hollywood star Chris Hemsworth.
The Australian “Thor” actor appeared Thursday morning on Amazon’s official internal organisational chart, which was viewed by Reuters, with the title of “Chief Heartthrob” for Alexa Devices, the organisation overseeing Amazon’s voice assistant.
Hemsworth, 42, was given an Amazon email address and the additional role of bar raiser, a high-profile internal designation for corporate employees who help with hiring across the company.
“When I’m not starring in movies, I enjoy spending time with my family, campaigning for Ad Meter votes, snake wrangling, bear wrestling, hammer throwing and a nice cinnamon scrub,” read a quote attributed to Hemsworth on the chart.
It was a stunt, meant to promote the airing of Amazon’s Super Bowl advertisement highlighting Alexa’s AI capabilities. In the ad, Hemsworth is shown imagining his own death at the hands of a sentient Alexa AI, including being crushed by his garage door, drowning in his pool and wrestling a bear sent to attack the actor.
Alexa’s voice in the ad assures him in the end that it is a force for good.
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