Amazon launches Prime Video Channels in India, brings 8 OTT apps under one roof
India Today
The Prime Video channels will let Prime members access exclusive content from eight subscription-based OTT apps.
In a strategic move, Amazon has announced the launch of Prime Video Channels in India. The Prime Video channels will let Prime members access exclusive content from eight subscription-based OTT apps. Prime Video will be able to access content from streaming apps such as Discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, Hoichoi, Manorama Max, and Shorts TV with add-on subscriptions. There will be a single billing mechanism for all the apps brought together under one roof. The Prime Video channels will launch starting September 24.
Talking about the Prime Video Channel, Gaurav Gandhi, Country Manager, Amazon Prime Video, India, “At Amazon, we have always focused on improving access, experience and selection for our customers. Over the last 4 years, we have continuously strived to entertain and delight our customers by programming in 10 languages, making available Exclusive and Original content from India and around the world and ensuring a world class streaming experience across screens. All of this has made Amazon Prime Video the most loved premium streaming service with viewership from 99% of India’s pin-codes. With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace first of its kind in India which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”
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