2021 World Car Awards: Land Rover Defender bags World Car Design Of The Year
India Today
This was the sixth World Car Design of the Year win for Jaguar Land Rover.
The Land Rover Defender was crowned as the 2021 World Car Design of the Year as voted by 93 distinguished international journalists from 28 countries that make up the World Car Awards jury panel. The votes were tabulated by KPMG. This is the sixth World Car Design of the Year win for Jaguar Land Rover. No other OEM has received as many Design awards in the World Car Awards’ 17-year history. Gerry McGovern OBE, CCO, Jaguar Land Rover, said, “ The new Defender is influenced by its past but is not constrained by it and we are delighted it has been honored with this award. Our vision was to create a 21st-century Defender by pushing the boundaries of engineering, technology and design while retaining its renowned DNA and off-road capability. The result is a compelling 4x4 that resonates with customers on an emotional level.” A design panel consisting of seven highly respected world design experts was asked to first review each candidate, and then establish a shortlist of recommendations for the jurors’ final vote. The design experts are in alpha order- Gernot Bracht (Germany Pforzheim Design School), Ian Callum (the United Kingdom Director of Design, CALLUM), Gert Hildebrand (Germany Owner Hildebrand-Design), Patrick le Quément (France - Designer and President of the Strategy Committee - The Sustainable Design School), Tom Matano (USA Academy of Art University, Former Head of Design Mazda), Victor Nacif (USA - Chief Creative Officer, Brojure.com and Design instructor, NewSchool of Architecture and Design) and Shiro Nakamura (Japan - CEO, Shiro Nakamura Design Associates Inc.).
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