YouTube is using AI to create custom playlists for users, but there is a catch
India Today
YouTube is launching AI-generated playlists. Users can basically create custom playlists with simple prompts and AI will do the rest for you. However, there is a catch.
YouTube is rolling out AI-generated playlists for users. This means that users can now create custom playlists using simple prompts and AI will do the rest for you. However, there is a catch which is that these AI-generated playlists are only available to paying customers, aka those who have subscribed to YouTube Premium.
If you are a YouTube Premium – or Google One – subscriber, you can now use AI to generate playlists across videos (YouTube) and audio (YouTube Music). The feature is available to both Android and iPhone users. The update rollout is part of Google's wider plan to move towards more AI-driven tools that are meant to provide more personalised content to users.
Users who have a Premium subscription of YouTube can access the feature by going to the Library tab in the YouTube app, tapping the “New” button, and selecting “AI playlist.” The app then prompts users to enter a request using text or voice.
Users can ask for playlists such as “death metal,” “sad post-rock,” “house mix for a chill party,” “indie pop,” or even “90s Bollywood classic hits.” Within seconds, the AI generates a personalised playlist based on the prompt.
Competing players like Amazon Music and Spotify already have AI-based playlists or radios. YouTube is also now joining the bandwagon.
This is not YouTube’s first shot at using AI. In July 2024, Google's video streaming platform tested a tool that allowed users to create custom radio stations using prompts. The new playlist generator builds on that idea, offering a more refined experience that is now being rolled out to a wider group of paying subscribers.
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