What's An 'Influencer Accent'? Here's Why Your Favorite Creators All Sound The Same.

You're not hearing things — many content creators do have similar voices. And there's a very specific reason for that.

While scrolling through your social media feed, you probably have noticed that a lot of influencers and content creators you watch sound the same. Close your eyes, and you might not be able to tell who is on your screen.

Similar to how people from different parts of the world have accents, social media creators who reside in the online world have developed a voice inflection that often mirrors each other. This is called an “influencer voice” or “influencer accent,” according to experts.

Joel Goldes, a veteran Hollywood dialect coach and founder of TheDialectCoach.com, said the influencer accent usually involves some “uptalk.”

“With uptalk, phrases end with a slight upward inflection as well as some ‘vocal fry,’ which is a gravelly sound that typically occurs at ends of words and phrases and usually results from a lack of support from the diaphragm,” Goldes said.

In addition to uptalk, Adam Aleksic, known as @EtymologyNerd on TikTok, said in a video that influencers use a technique known as “macroprosody,” which is when people use more tones than necessary to keep a person’s attention. Aside from this, they’ll also lengthen their vowels to emphasize certain keywords or fill dead space.