U.S. Senator Warren urges Amazon breakup, retailers want probe after Reuters story
The Hindu
The report reviewing thousands of internal Amazon documents, found that the U.S.company ran a systematic campaign of creating knock offs and manipulating search results to boost its own private brands in India
U.S. Senator Elizabeth Warren called for breaking up Amazon.com Inc and Indian retailers demanded a government probe of the company after a Reuters investigation showed the e-commerce giant had .
The report reviewing thousands of internal Amazon documents, found that the U.S. company ran a systematic campaign of creating knock offs and manipulating search results to boost its own private brands in India, one of the company’s largest growth markets.
October 13th’s report showed that, at least in India, manipulating search results to favour Amazon’s products, as well as copying other sellers’ goods, were part of a formal strategy at Amazon, and that at least two senior executives had reviewed it.
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