This Food Trendologist Knows What We’ll Be Eating Before Anyone Else
HuffPost
Fancy yourself a food trendsetter? Here’s what it takes to be a professional trendologist and how to get into it.
As a trendologist at Datassential, a food and beverage market research firm, it’s Mike Kostyo’s job to spot trends before they happen. Want to know which brunch food is about to replace avocado toast, or which plant-based food substitute everyone will be buying next? He’s your guy. How exactly does one become a food trendologist and what does he do all day? Here, Kostyo explains all the details — plus, the trends he predicts will take over the food space next.
From the outside, food trends seem to burst out of nowhere. When exactly was it that every single cafe decided to start adding oat milk to menus, or that cauliflower pizza became so mainstream that even California Pizza Kitchen started selling it? Remember when Brussels sprouts seemed to become an appetizer at every buzzy restaurant? Or when bacon was added to everything?