There Were A Lot Of TikTok Food Trends In 2024 — These Ones Were Actually Good

You probably remember cucumber salad, but do you remember these others?

The power of social media to influence … well, just about everything, became clearer than ever in 2024. While there are plenty of reasons to be concerned about TikTok’s dominant presence in the cultural conversation, this platform also gave us some viral food trends this year that are fun, accessible and legitimately tasty.

To find the best of the best, we went straight to the people who would know: chefs, recipe developers and marketing pros, all of whom also happen to be TikTok content creators.

Logan’s Cucumber Salad

When we asked our expert sources to name the best TikTok food trend of 2024, one kept coming up again and again: Logan’s Cucumber Salad. For the uninitiated, this trend created by TikToker Logan Moffitt involves a series of recipe videos (all under one minute long) in which Moffitt creates simple salads starring a whole sliced cucumber. His very simple original version called for dressing the cucumber with Asian-inspired ingredients like soy sauce, chili crisp vinegar, sesame oil and MSG, and seasoning the slices with a vigorous shake of the plastic container, but he’s since released newer videos that use everything from pickle juice to kimchi to scallion cream cheese to add some extra style to these crunchy green veggies.

Recipe developer and content creator Charlotte Smythe (167,000 TikTok followers) told us that she gravitated toward the Logan’s Cucumber Salad trend because these dishes were “easy to make and really customizable.” She also pointed out that Moffitt released his first cucumber video in summer 2024, and “we all appreciate fresh no-cook recipes in the summertime. It was the perfect [video] for all of us focusing more on easy, low-effort, high-reward meals.”