The OTT proliferation
The Hindu
The streaming wars just got much more interesting
Much has been written about the streaming wars between global giants in India over the past half-decade, but now the likes of Netflix, Amazon Prime, Apple TV+, Disney+ Hotstar and others are less concerned about each other than they are about the new entrants into the game: vernacular OTT platforms.
From the Allu Arjun-backed Aha (Telugu) and SVF-owned Hoichoi (Bengali) to Neestream (Malayalam) and Planet Marathi (Marathi), these homegrown video apps have emerged to be relevant disruptors over the past two years, thanks to the lack of regional content on international platforms that focus mostly on English, Hindi and foreign-language titles.
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