Taylor Swift is the greatest ad for the Super Bowl in NFL history
CBSN
Spending on football has been swift since a certain pop star started rooting for the Kansas City Chiefs, who will face off against the San Francisco 49ers in the 58th Super Bowl this year.
Ever since Taylor Swift began dating Chiefs tight end Travis Kelce and regularly appearing at his games, her legion of fans have also, quite suddenly, become NFL viewers. Many are invested enough in the sport, and Kelce's team, that they have snapped up game tickets, jerseys, memorabilia and streaming subscriptions, as well as hosting watch parties, according to LendingTree.
Overall, 16% of U.S. consumers said Swift had influenced them to spend money on football, the online lending marketplace found in a recent survey of 2,000 U.S. consumers. Three-quarters of Americans say they plan to watch the Super Bowl this year, with those watching planning to spend $116 on average, according to the survey.
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