Talk of a "Feb 28 Economic Blackout" is spreading on social media. What is it?

Over the past few weeks, information has been spreading on social media about a nationwide economic protest called the "Feb 28 Economic Blackout."

The call to action — or rather inaction — is asking that American consumers refrain from making any purchases at major retailers on Friday, February 28. The protest comes as people continue to endure rising prices on everything from food and gas to housing and utilities, epitomized by the soaring cost of eggs which in January averaged $4.95 a dozen.

Behind the boycott is a group called The People's Union USA, a self-described grassroots organization founded by John Schwarz, a 57-year-old dad originally from Queens, New York, who has been promoting the consumer blackout for weeks on social media. The People's Union says it has no political affiliation, but focuses on "fairness, economic justice and real systemic change."