‘Silk industry should focus on marketing, brand positioning, value creation’
The Hindu
India's silk industry must enhance marketing, brand positioning, and value creation to meet growing domestic and global demand.
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Central Silk Board has an ambitious target of doubling the country’s silk value chain, currently pegged at ₹55,000 crore, by 2030, said P. Sivakumar, Member Secretary, Central Silk Board, a body that works under the Ministry of Textiles and is responsible for the overall development of the country’s sericulture.












