
Rs 9 crore for ISL, Rs 100 crore for Kerala: How low has Indian football sunk
India Today
The ISL has its broadcast deal, but the numbers tell a harsher story. Now, valued below regional leagues and nowhere near cricket, Indian football's top tier has fallen from grace.
The Indian Super League has never been perfect, but for years it survived on belief more than balance sheets.
The idea that even when things were messy, the league was still moving forward. That belief took a hit this season, and the new broadcast deal, rather than calming nerves, has quietly confirmed just how far the Indian Super League has slipped.
To start with, yes, the ISL finally has a broadcaster. After months and months of waiting for the league to start, the tournament is finally set to return on February 14. After waiting for what felt like an eternity, when the clubs were left wondering when the season would even begin, the tournament is ready to roll again.
But the numbers attached to this comeback tell a story that should send shivers down the spine of any football lover in India.
Because once you actually dive deep and check where the tournament is being valued at (broadcasting rights), as a football fan, you will be forced to look away.
The Indian Super League, which is supposed to be the top tier football competition in the country, has been outvalued by even the regional leagues in India.













